Animations for Commercials

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An abstract illustration of the cycle concept. Director and artist: Adrian Bugnar.

iray was chosen as renderer because it was very easy to set up and this allowed for experimentation with lighting very quickly and without too much effort. Just by using some very simple materials and models, the scene looked great – you gotta love real DOF :)

Interactive Santa Trailer by Tractor Set GO!

With it’s immersing graphics and a touch of interactivity, we hope this Christmas greeting will remain in your heart. Happy holidays!

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At this time of year, we sit around the Christmas tree enjoying the company of our family and friends. One mysterious old man, with long beard and red outfit, brings smiles to our faces and leaves us with blushed cheeks. Without being seen, he magically places gifts beneath our Christmas tree. There are many stories about good old Santa Claus. But which is the story he’d tell us?

Sky Print Spring

TV commercial for Sky Print

The animation continues a series of commercials in which the environment is deceptively presented as real, whereas everything exists on a paper printed using Sky Print cartridges. This time, the commercial presents nature coming to life as spring settles in.

Just as with our Christmas animation, this commercial was rendered in iRay. iRay is an innovative technology developed by Mental Images which uses the video card to render the frames, and produces photo-realistic results.

The commercial will be broadcast on the Romanian TV channel Antena 3, between March the 1st and the 30th of March.

“Clockwork Red” – Merry Christmas!

It’s funny how time flies… It’s been a really busy year for us here at Tractor Media, too busy to update the website in fact! But for now, please sit back and enjoy this animated holiday greeting, that is for you. :) We wish you a Merry Christmas and a Happy New Year!

Some technical info for those 3D-heads that might be curious: This was also our first test with iray. iray was excellent for this type of animation, proving its speed with glossy reflections, and all this at an amazing quality. Real depth of field was a spoil, and gave the renders a better macro lens look. The only thing that prevented us from achieving photorealism in this animation was our lack of time to animate and render the whole thing and to learn the specifics of iray.

Take care,

Team Tractor Media

Starcraft Legacy Cinematic – “First Contact”

This cinematic was made for StarCraft Legacy. StarCraft Legacy is an award winning officially authorized fan site.

It is more than eleven years old and is the web’s best source for StarCraft and StarCraft II news, editorials and features. It contains the best and most accessible StarCraft lore resource.


The cinematic can be enjoyed by everybody, but it will resonate especially with well versed StarCraft fans.

It takes place four days prior to the start of the first single player campaign from StarCraft, focusing on the first contact between the Protoss and the Terrans, as executor Tassadar is sent to cleanse Terran colonies of the Zerg infestation.

These events are spoken of during the game, but we never saw how it all happened. Until now.

Great credit goes to our long time friend and collaborator, Phillip Sacramento ( for his portrayal of Tassadar.